As the inaugural occupant, White Flag Projects stages a pointed critique of the commercial gallery system within The Front Room, operating an ersatz gallery that offers insult and abuse as its only services. Willing patrons are photographed receiving a smack in the face and are then offered the opportunity to purchase a print of the moment the gallery attendant’s hand makes contact with his or her face. Gallery “goers” may be slapped free of charge, while “collectors” may pay to have a print made as a souvenir of the assault. “Important collectors” may attempt to negotiate discounts for large purchases of multiple slaps.