Do you want to engage with the most innovative and relevant art being made today? There’s an App for that.
DOWNLOAD CAM APP FOR IPHONE
DOWNLOAD CAM APP FOR ANDROID
CAM is proud to announce the launch of its new iPhone and Android App custom designed by TOKY Branding + Design. As a non-collecting institution, CAM focuses its efforts on featuring local, national and international, well-known, and newly established artists from diverse backgrounds, working in all types of media. With an intense schedule of ever-changing exhibitions in the Main Galleries and Front Room mixed with diverse public programs, ongoing educational programs, and hip social events, an App is the logical tool for today’s museum visitor.
The CAM App is the first of its kind and functions on a local, regional, and national level. Utilizing the GPS of the phone, the CAM App provides users with a unique experience each time they launch the App. If launched within the museum, the interface is designed to act as an accessible tool that will help visitors navigate the aesthetic and conceptual landscape of contemporary art. With this App, users will be able to embark on a self-guided digital tour of CAM’s exhibitions currently on view. With each visit, the user will be able to move around the space, watch a video tour with architect Brad Cloepfil, and explore the mission and nature of CAM as a non-collecting institution with Chief Curator Dominic Molon. Continuing the self-guided tour, users can also listen as CAM curators introduce the work on view. As visitors explore the artworks, they will actually be able to see and hear the artist(s) talk about specific pieces featured in the current exhibition.
Users launching the CAM App outside of the museum will be informed as to about how many miles they have to go before reaching the museum doors. Within the same screen an option exists that links users to an online map and directions to CAM from their current location. Those within a regional (50 mile) radius will also see an entire calendar including scrolling featured events and programs hosted by the museum year round. If a user is over 100 miles away, the App functions as an engaging well-designed mobile interface for online museum visitors that represents and enhances the museum’s brand nationally and internationally. Users are introduced to the CAM mission and programming via several avenues including: access to a shared blog with the Pulitzer Foundation for the Arts, the ability to connect with CAM’s social media platforms, and access to the CAM Channel which contains a wealth of educational and interpretative content focusing on the current exhibition. Watch artist interviews, listen to discussions with curators and educators, or view performances and public programs that occur in the museum’s Performance Space.
As one of the first museums to launch a fully customized App in St. Louis and nationally, CAM continues to be a technological leader in the museum and art fields. In an effort to better serve the local and international community, CAM hopes that this resource will further connect visitors to the museum, its programming, and contemporary art. Join CAM as we continue to push the boundaries and explore the most innovative and relevant art being made today…coming to you now on your mobile device!
TOKY BRANDING + DESIGN
TOKY Branding + Design is an award winning brand-consulting graphic design, interactive and marketing services firm based in St. Louis, Missouri. The firm has developed brand strategy and tactics across all media, and uses this expertise to help clients who need to brand their organization everywhere.